about project

This isn’t the most complex project we have worked on, but it’s undoubtedly the most interesting one in terms of its inner structure. The client needed to start a promo campaign asap, so we had to offer a number of solutions that would allow implementing all the director’s ideas. First of all, it was about the rigging of the scenes and of the 3D objects. We needed to have an opportunity to play the final animation in real-time. We managed to achieve that combining the parametric animation in After Effects and coding in JavaScript.

#explainer#animation#fake3D

project details

Design

To achieve the impression that we are under water in the ocean we used a combination of 2D and 3D animation, and developed the entire project in After Effects. There was a big emphasis on isometric design and perspective shifts, which made for a truly amazing project.

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